L'Oreal - Colorista x Sophie Francis

WHAT IS L’ORÉAL COLORISTA?

L’Oreal is the biggest brand in cosmetics and personal care, with activities ranging from skin care to make-up to hair care. As an alternative to permanent hair coloring, L’Oréal introduced a new line of products: L’Oreal Colorista. L’Oreal Colorista is a washable hairspray of various bright colors. The hairspray is marketed to spice up your hair game during a night out. Changing up your look without the disadvantages of permanent coloring.

Silvana Hoekstra – Brand communication manager L’Oréal Netherlands:

“We are always looking for inspiring, emerging names to work with. Spinnin’ works with lots of these people in the music scene and  they also like to do more than just a one-off product post in collaboration with an artist. They think about a follow-up strategy with multiple natural ways of endorsing a brand relevant for the artist, the brand and the consumer.”

GOAL

Promote L’Oréal and their new product Colorista among the young target group with DJ Sophie Francis.

IDEA

Together with Dutch magazine Grazia and famous Dutch hairstylist Floor Kleyne we hosted a photo shoot for Sophie Francis. Sophie had different colors of the Colorista hairspray in her hair, styled by Floor Kleyne. During the day, Sophie vlogged the whole process which can be found on her YouTube channel.

In the end, the shoot was published in the Dutch Grazia magazine including an interview with Sophie. The Grazia came out during ADE and part of the shoot and styling can be seen in Sophie's vlog.