Lucas & Steve x Sony Mobile
Apr 2, 2019
Over 1.000.000 social reach
WHAT IS SONY?
Sony is one of the biggest manufacturers for electronic devices. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services.
Promote the Sony Xperia ZX3 smartphone in the Netherlands through a creative campaign with artist duo Lucas & Steve.
Sony Mobile NL wanted to launch a creative campaign to promote their Sony Xperia ZX3 smartphone in the Netherlands. They partnered with DJ duo Lucas & Steve and thought of a creative campaign with high PR value to launch in their home country.
The first part of the campaign consisted of Lucas & Steve asking fans to send in their awkward or horrible date experiences to a special set up phone number through WhatsApp. This video to announce the campaign was posted organically and as an advertisement on the Lucas & Steve and Spinnin’ Records social media channels. The five best stories were picked, and the winners were invited to the special Lucas & Steve Valentine’s pop-up restaurant in the Duke of Tokyo in Amsterdam on Valentine’s Day.
The winners arrived at the Duke of Tokyo restaurant and found out they were getting served by Lucas & Steve themselves. After dinner, the restaurant was quickly transformed into a proper club for the release party of Lucas & Steve their new single ‘Say Something’, which officially released the day after. All of this was captured with a live report on the Instagram Stories of Lucas & Steve their account.
The campaign generated over 1,000,000 reach on social media. 823,128 through the Spinnin’ Records socials and 177,473 through artist socials coming to a total of 1,000,601 persons reached. Next to that the campaign got some nice PR on Dutch national radio and more.