Product Manager

Hilversum, Noord-Holland, Netherlands , 40 hours


Spinnin' Records is one of the world's best-known dance music labels, with artists such as Kshmr, Lum!x, Alok, Mike Williams, Lucas & Steve, Timmy Trumpet, and many more in its roster. The label specializes in electronic music and manages the largest online dance community in the world with more than 12 million followers on social media. In addition, the label has its own YouTube channel with Spinnin' tv, counting more than 28 million subscribers and over 17 billion views. We are a growing, international company and offer the unique opportunity to be a part of it and join our team.


We are looking for a Product Manager to join the marketing team within Spinnin’ Records. In this role you will be responsible for creating and executing release & brand strategies of national and international projects. You can translate the vision our artists have on their music – story telling – to a strategic and innovative plan. When creating those, you use data & market trends and you work in close collaboration with in-house teams and the artists / managers. You are in charge of keeping track of budgets, planning, monitoring achieved results and adapt action points in order to keep the project moving forward.


You are the go-to-person:

  • Market and manage assigned national and international artist projects
  • Initiate well-thought-out marketing and release plans for our artists with focus on dance music
  • Create and execute big and unique marketing ideas, hand in hand with all departments within Spinnin’ (such as social media, PR, A&R, Streaming and Brand Partnerships) and ensure a flow of content for each artist and track
  • Maintain an overview of deadlines, data insights, KPIs, project budgets and campaign goals
  • Create weekly marketing and release reports for internal and external stakeholders and ensure results and information are shared. Communication is key
  • Work closely with artists and their representatives and keep them updated on all relevant information surrounding each release
  • Oversee the creation and distribution of creative assets and marketing tools
  • Establish and continuously grow your network within the music industry


  • You’re deeply passionate about dance and electronic music with at least 3 years’ experience within the music industry
  • You have a Bachelor / Master’s degree or equivalent (HBO level in Dutch)
  • You’re a multi-faceted creative thinker, great communicator and team player
  • You have a high understanding of digital trends, online / social media platforms and the DSP landscape
  • You are excellent in translating strategy and initial goals into specific action points and keep your cool when working with budgets and timelines
  • You adapt well to change within a fast-moving industry


  • The chance to do what you are passionate about and join our global community
  • An open, collaborative culture with training and development opportunities
  • Travel allowance / remote work
  • Great team activities and legendary parties such as Spinnin’ Sessions during ADE.
  • 24 vacation days + extra days off


Hilversum / Remote


Product Manager