Sep 9, 2022

This year's Solar Sounds Festival (SFF) happened for millions of Avakin Life players, with renowned Italian DJ and producer Gabry Ponte kicking off proceedings in style. The festival welcomed more than 4 million unique users to its virtual dancefloor!

With a style that is both innovative and traditional, Gabry Ponte burst onto the European dance music scene in the 1990s with Eiffel 65 and has since become one of the leading DJs in the European dance music scene – which made him a perfect fit for this partnership. Bringing many worlds together, the Solar Sounds Festival offers even more than just music! There are daily quests for Avakins to earn fashion, animation and profile related rewards as well other community elements. Besides that, a unique VIP Festival pass was also made available, which granted access to exclusive areas of the festival, prime viewing locations for both concerts, as well as being able to unlock quest-related rewards faster!

Catarina Água-Mel, Business Development and Music Manager at Lockwood Publishing, said: “We’re delighted that Gabry is kicking off our Solar Sounds Festival in style, and we continue to be honoured to have Spinnin’ Records involved once again. We want to push the boundaries of music in the metaverse even further by offering different festival experiences than the ones lived in real life.”

Steven de Graaf, Commercial Director of Spinnin’ Records said: "Gabry is an icon in Italian and European dance music, and we’re delighted to be able to showcase his talent to the millions that make up the Avakin Life community. This type of festival offers Avakins a unique experience where they can listen to the music they want when they want, and really feel like they’re living in the moment. Together with Lockwood Publishing we’re showing the true power of live music interaction in the metaverse.” 

This partnership in numbers:

  • 1 week – duration of the event
  • 2 584 418 – total player visits to the Concert
  • 399 000 – average player visit to the experience per day
  • 155 000 – average unique players in the experience per day
  • 224 – total different nationalities at the event
  • 1 600 – total new downloads