ZENLESS - Tiësto, Lucas & Steve, Silent Child, Sān Z

Jul 9, 2024

Project Overview
Hoyoverse, renowned for some of the world's most popular games, recently released a new game titled "Zenless Zone Zero." Known for their innovative gameplay and captivating storytelling, the company has garnered a massive following in the gaming community. In anticipation of the game's release, we had the pleasure of contributing to its success by producing the official soundtrack, featuring world-renowned artists Tiësto, Lucas & Steve, and Silent Child.
"Zenless Zone Zero" achieved remarkable success even before its official launch, with over 48 million pre-registrations. This impressive figure highlights the anticipation and excitement surrounding the game. Our mission was to create an unforgettable soundtrack that would resonate with the game's vast audience and enhance the overall gaming experience.

Collaboration and Execution
Our team worked diligently to bring this project to fruition. The soundtrack, a collaborative effort between Tiësto, Lucas & Steve, and Silent Child, went live on July 2nd. Simultaneously, the official music video premiered on YouTube, quickly amassing over 4.6 million views within just three days. This achievement underscores the powerful synergy between the music and the game.

Key Highlights:

  • Pre-registrations: 48 million users pre-registered for "Zenless Zone Zero," ensuring a vast audience for the soundtrack.
  • YouTube: The official music video garnered 4.6 million views in two days, showcasing its widespread appeal.
  • TikTok Engagement:
    • Teaser post on the "Zenless Zone Zero" TikTok account received 9 million views.
    • "Out now" post achieved 11 million views.
  • Collaborative Post: Featuring the track and all artists, this post combined the exposure from four major accounts, amplifying its reach.
  • Creator Campaign: Over 250 leading gaming influencers participated in promoting both the track and the game, going live on Thursday.
  • Audience Reaction: The response has been overwhelmingly positive, with audiences expressing surprise and excitement over the collaboration.