Spinnin' Records x Gaming 2024
Jan 8, 2024
In recent months we have shown our continued evolution in the world of gaming partnerships. Our commitment to breaking new grounds in the gaming industry has yielded remarkable results. We’ve pioneered innovative in-game performances for Spinnin’ artists, delivering electrifying experiences that resonate with gamers and music enthusiasts alike. Furthermore, our strategic placement of Spinnin’ tracks in a variety of AAA titles has extended our brand’s influence beyond the realm of dance music, capturing the attention of diverse audiences. Our journey is far from over, and we’re excited to embark on the next phase of our collaboration with the gaming industry. As we enter the coming year, we’re set to break new barriers, create unforgettable moments and explore uncharted territories at the intersection of music and gaming. Have a look at our brand new gaming showreel and the highlights from the previous year below:
Oliver Heldens - Sounds Of Vondel
Oliver Heldens and Spinnin’ Records collaborated with Activision to release the Call of Duty: Warzone Season 04 Anthem, ‘Sound of Vondel,’ which is also available in-game on the new Vondel map. The track, inspired by Heldens’ HI-LO alter ego, captures the intense gameplay of Call of Duty and features elements from the game, including the voice of Captain Price. To promote the song, Spinnin’ Records ran an online campaign and displayed an OOH banner at Amsterdam Central Station. We also hosted a release party where Oliver Heldens debuted the track, resulting in 960k streams in the first month, 19 creator posts with 1.7 million views and 25.5k engagements, and 154.3k social post impressions.
Invector: Rhythm Galaxy Spinnin’ Song Pack
Spinnin’ Records has partnered with Invector: Rhythm Galaxy to introduce the Spinnin’ Song Pack DLC, featuring six new in-game tracks by renowned artists. This collaboration debuted at the Spinnin’ Gaming Tournament 2023 during the Amsterdam Dance Event, offering gamers a chance to compete, enjoy the rhythm, and win prizes. The DLC includes tracks like “Intoxicated” by Martin Solveig & GTA and “Get Up (Rattle)” by Bingo Players ft. Far East Movement. This venture has achieved over 1 million impressions with just 11 posts, highlighting its success.
Gabry Ponte - Headliner Of Avakin Life’s Solar Sounds Festival
The Solar Sounds Festival in Avakin Life, featuring Italian DJ Gabry Ponte, attracted over 4 million unique users to its virtual dancefloor. The festival offered daily quests for Avakins to earn rewards and a VIP Festival pass for exclusive access. Lockwood Publishing and Spinnin’ Records collaborated to create this unique festival experience, aiming to push the boundaries of music in the metaverse. The event lasted a week, with 2,584,418 total player visits to the concert, 399,000 average daily player visits, 155,000 average unique players daily, and participants from 224 different nationalities. This resulted in 1,600 new downloads.
Spinnin’ Records X Beatstar
Beatstar is an addictive smartphone game that allows gamers to follow the rhythm of their favorite songs! We have partnered up with them for a second time, with the placement of Alok & Alan Walker - Headlights (feat. KIDDO). The acclaimed Norwegian DJ Alan Walker shared an Instagram story on his profile promoting the game, and only seven days after the campaign started, we had a total of 1.133,743 plays of the track in game! We have also reached more than 3.5 million people.
Alok, KSHMR, Dimitri Vegas & Like Mike | Free Fire 4th Anniversary
In celebration of Free Fire’s fourth anniversary, four of our renowned DJs, including Dimitri Vegas, Like Mike, Alok, and KSHMR, collaborated to create an electrifying song called “Reunion” that embodies the spirit of coming together. The music video follows the DJs in outfits reminiscent of their in-game characters, and the release garnered millions of views on various social media platforms. KSHMR and Alok have been integral to Free Fire’s journey, producing exclusive music and appearing as in-game characters, infusing the game with their signature beats and excitement. We gathered more than 9.2 million views just on KSHMR’s YouTube channel, and more than 26 million views on Free Fire YouTube channels!
The Crew Motorfest
Ubisoft sought a custom theme song for the cinematic trailer of The Crew Motorfest, set to debut during the Ubisoft Forward Event on June 12. We embarked on a creative journey, crafting the perfect track from the ground up, aligning with the client’s vision and feedback.The resulting tune by Tujamo, now released on Spinnin’ Records, needed to strike a balance between a badass vibe and a positive, playful, and fun atmosphere, incorporating Pacific elements to reflect the game’s location, and lyrics that resonated with the game’s theme and more.
FIFA 23
For the third year in a row, Spinnin’ Records has made a notable contribution to FIFA with four sensational releases. Michael Calfan and Leo Stannard’s “Better,” AC Slater and Bleu Clair’s “Green Light” (featuring Kate Wild) in a captivating Moksi Remix, Joy Club and TIEKS’ “Lifted,” and Lodato and Janice Robinson’s “Dreamer'' are all new soundtracks, promising to enhance the gaming experience with their fantastic beats and melodies. It’s a thrilling fusion of music and sports, creating an unforgettable gaming atmosphere in FIFA 23.
F1 2022
Codemasters and EA unveiled the Gameplay Features Trailer for the highly anticipated Formula 1 2022 game, with the driving and energetic song ‘Jericho’ by Jackknife and The Bloody Beetroots (Musical Freedom) providing the perfect soundtrack from one of our Spinnin’ Artists. Formula 1 2022 promised an adrenaline-fueled gaming experience for racing enthusiasts around the world.