SPINNIN' RECORDS TEAMS UP WITH SONY AGAIN FOR 360 REALITY AUDIO RELEASES

Always eager to stay close to the newest developments in music technology, Spinnin’ Records has established a fruitful and steady collaboration with Sony throughout the years. Now, even more tracks have been converted to 360 Reality Audio, a revolutionary technology taken to new heights by Sony. Some of Spinnin’s most popular releases were remixed into the 360 Reality Audio Music Format.

From multiple classics in the label’s catalogue to over 10 singles by Blasterjaxx can now be enjoyed in a fully immersive sound, including early 2023 hit “Alice In Wonderland” (a collab with Hard Lights & DJ Soda), along with the official video remixed with 360 Reality Audio.

Showtek also saw more than 10 tracks remixed, including the music video of last year’s festival hit “One Life” (a collab with sonofsteve).

Same goes for a wide selection of Timmy Trumpet hits, who only recently dropped his new single “Tonight” (a collab with POLTERGST), with a new 360 Reality Audio version, including the official music video.

In total, more than 55 Spinnin’ releases have now been remixed to 360 Reality Audio, soon to be followed by more.
 
All releases included an extensive promotional campaign containing a social media plan for artist and Spinnin’ Record channels, global PR, paid media, DSP promotion and CRM.
 
NUMBERS:

• 55+ tracks converted to 360RA
• 3 hit singles launched in immersive audio
• Over 337k views on YouTube (combined)
• Over 251k people reached on IG, FB & Twitter
• Over  impressions on IG and FB by ads.