SUPERSTARS ALOK & KSHMR COLLABORATE WITH SONY 360RA x SPINNIN' RECORDS

For the latest partnership with SONY 360 Reality Audio we have collaborated with worldwide renowned producers/artists KSHMR and Alok. 

Both artists offered listeners an immersive music experience utilizing Sony’s 360 Spatial Sound technology for a hit single and a selection of catalog tracks from imprints Dharma and CONTROVERSIA. 360 Reality Audio is a new immersive music experience that uses Sony‘s (object-based) 360 Spatial Sound technology. Individual sounds such as vocals, chorus, piano, guitar, bass and even sounds of the live audience can be placed in a 360 spherical sound field, giving artists and creators a new way to express their creativity. 

Alok kicked off the partnership by launching his hit single “Side Effect (feat. Au/Ra)” in 360 Reality Audio on streaming platforms Deezer, Tidal and Amazon Music. Giving the fans another dimension of enjoying Alok music. Accompanied by the official music video on YouTube, that already generated over 5 million views. Together with artist imprint CONTROVERSIA we converted and distributed multiple tracks from artists like Yves V, Bhaskar, Dubdogz, Kohen, Chico Rose, Laidback Luke and many more. 

By the end of February KSHMR launched his single ‘Lion Heart (feat. Jeremy Oceans & Karra)’ in collaboration with DIVINE and LIT Killah in stereo and immersive audio. A whole other level of listening to KSHMR’s mesmerizing productions. This single was also accompanied by the official music video in immersive audio on YouTube. The video reached over 3.1 million views at this point. To top it off 15 tracks of the Dharma imprint were distributed to Deezer, TIDAL and Amazon Music. The list contained tracks from artists like Marnik, Randall, Dropgun, The MVI and other KSHMR singles. 

Both launches included an extensive promotional campaign containing a social media plan for artist and Spinnin’ Record channels, global PR, paid media, DSP promotion and CRM. 

NUMBERS:

• 31 tracks converted to 360RA
• 2 hit singles launched in immersive audio
• Over 8 million views on YouTube (combined) 
• Over 2.6 million people reach through YT ads 
• Over 1.6 million people reached on IG and FB, included 28K link clicks by ads.  
• Over 1.8 million impressions on IG and FB by ads. 

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