Spinnin' Records x Gaming
Nov 23, 2021
With the end of the year closing in, there’s no better time to look back at our past year in partnerships with the gaming industry. Just this year, we’ve fostered live in-game performances for Spinnin’ artists and placed several of our tracks in various AAA titles, ensuring greater awareness of the Spinnin’ brand well beyond dance music. Additionally, keep an eye out on the Spinnin’ Records social channels, we have more Gaming content around the bend in the coming weeks!
Checkout all of the great cases below!
Sam Feldt closed Avakin Life’s digital music event - the ‘Solar Sounds Festival’ –with a one-of-a-kind virtual DJ set! Sam brought his feel-good sound to a new dimension through the gaming app, headlining digital the event that ran all throughout July, showcasing massive hits and new tracks alike, including ‘The Riddle (feat. Lateshift)’, ‘Post Malone (feat. RANI)’, and Sam’s collaboration with Sam Fischer ‘Pick Me Up’. Avakin Life’s month-long festival had more than 7.4M visitors, of which Sam Feldt alone brought 563,784 unique users, the highest number that the festival has ever seen! Avakin also created a unique digital avatar for the event, which captured Sam’s status as one of music’s most sought-after electronic artists.
There are few entities in all of gaming that are as globally prestigious as FIFA”s Official Soundtrack, which is why we’re elated to be contributing three of Spinnin’s releases in this year’s edition! Now part of gaming history, players can find the following tracks in Volta, FIFA 22’s official street-soccer mode. Game on!
1. Firebeatz - Let's Get Down
2. KREAM - Take Control
3. Choomba - Say It (ft. LP Giobbi & Blush)
So nice we did it twice! After a successful partnership the first time around, Spinnin’ has once again joined forces with Free Fire, the Android based battle-royale game that’s been sweeping the globe.
This year’s collaboration brought in the talents of Alok, Dimitri Vegas & Like Mike, and KSHMR, who together created the Free Fire 4th Anniversary theme song - ‘Reunion Together’. The song’s official video has already been streamed on Youtube over 7.5 million times since release, signifying one of the industry's most successful gaming collaborations to date.
Spinnin’ Records teamed up with Brawl Stars to celebrate the game’s World Finals with a theme song and a DJ halftime show from none other than Curbi. The Brawl Stars World Finals took place on November 21st and 22nd, 2020, where 8 teams competed for the title of Brawl Stars Champions. Curbi took to the decks for a live performance at the tournament’s finale, where PSG Esports defeated INTZ in a truly nailbiting match.
Curbi’s finale performance has already been streamed online more than 2.7 millions times, using both Twitch and Youtube to reach Brawl Stars audiences in English, Japanese, Korean, Chinese, French, German, Hindi, Spanish, Turkish, Polish, Russian, Italian, and Portuguese.
PLAYERUNKNOWN's BattleGrounds, known within the gaming community as PUBG, is one of the most influential and widespread battle royale games worldwide, with the game’s mobile app surpassing its billionth download in March of 2021.
Spinnin’ Records teamed up with the gaming developer to infuse PUBG with a healthy dose of viral flare, collaborating to add music-based emotes like the now infamous TikTok dance for Phao’s ‘2 Phut Hon (KAIZ Remix)’. Watch below!
Amanotes is a Vietnamese top 10 Global Mobile game developer. Spinnin’ Records provides wide access for Amanotes to some of the biggest hits from the Spinnin’ Records Music catalogue mixed with easy to clear music from our Track Detector Program (See below). Some of the highlights from this partnership include 2 massive viral hits of Spinnin’ Records : 2 Phut Hon (Kaiz Remix) – Phao and the latest viral hit from Spinnin’ Records Red Light, Green Light from Squid Kids & 71 Digits, inspired by the worldwide hit series Squid Game.
Spinnin’ Records & MusicAllStars Publishing currently have over 700 songs that are 100% Master & Publishing rights controlled. These songs are now accessible & searchable in the recently launched online portal, ‘Track Detector’.
This one stop catalogue contains songs from upcoming and burgeoning talent to the world’s very best DJs, ranging from lighthearted pop to high intensity rave tracks, TikTok hits to culturally inspired sounds, and all within the realm of electronic music.
With Track Detector, partners can clear songs through one party without having the hassle of clearing music rights through several right holders. This can be done for a single song, several tracks, or with a blanket license for a fragment of the whole catalogue.
Interested? Sign up for a login here and/or send an email to firstname.lastname@example.org
Just Dance ‘22
Spinnin’s sister publishing company Music All Stars moved and grooved its way into Microsoft’s flagship Xbox title 'Just Dance' for the 4th year straight! This year, dancers will be able to show their moves to Major Lazer's ‘Sua Cara (feat. Anitta & Pabllo Vittar),’ which was co-produced by MusicAllAStars' AfroBros.