ADE Pop-up Store with Sony, Absolut and Gazelle

It's the most important time of the dance year, Amsterdam Dance Event (ADE). During this week the whole dance music industry gathers in Amsterdam to throw the best parties, meet all the DJ’s, promoters, record labels and anyone else who has got something to do with dance.

ADE is the perfect moment to showcase Spinnin’ Records as the biggest dance record label in the world and to offer partners a platform to showcase their brand. We did this by creating the Spinnin’ Pop-Up Store which was located on one of the famous shopping streets in Amsterdam.

Special ADE Spinnin’ merchandise was created and sold in the store. Sony headphones were available, with the possibility to engrave your own logo on the headphone. Vodka was provided by Absolut and Gazelle showcased the Spinnin’ bike.

The Spinnin’ Pop-up Store was the location for the Spinnin’ ADE Demo Drop, where DJ Talent could let their demo get checked by Spinnin’s A&R's and a lot of DJ’s of Musicallstars Management dropped by to Meet & Greet with their fans. 

All these activations went on for five days, leading to large numbers of dance fans dropping by in our very own Spinnin’ Pop-up Store.