Avakin Life and Blasterjaxx hosted an epic New Year’s Eve party to start 2022!

Avakin Life is a mobile app where players navigate a virtual world with their avatar and are able to discover the boundless potential of the Avakin Life community, with more than 200 million registered users from around the world! To celebrate the New Year in style, we partnered up with the app and Blasterjaxx for a massive party! 

Thom Jongkind and Idir Makhlaf - known to millions around the world as DJ duo sensation, Blasterjaxx - brought big room to the metaverse for a concert in the award-winning 3D social app. They performed three hit tracks for over 992.609 Avakins and kickstarted 2022 at a stunning audio-visual event where dance music and the metaverse ignited!

During December 31-January 4, the Spinnin' Records stars brought their A game and gave an unforgettable performance. Thom & Idir played from virtual decks, on a stage surrounded by cinema screens broadcasting videos of hit tracks "God Mode", “Frozen Fire", and Rabbit Hole". Each track was inspired by heart-pumping video game aesthetics for a unique touch.

Exclusive merchandise was also up for grabs and 2698 Blasterjaxx merch packages were sold!

Between Blasterjaxx, Avakin Life and Spinnin’ Records we reached on social media almost 800K players organically.

This is the second virtual concert Blasterjaxx has performed in Avakin, following a hugely successful first event in February 2020. Since then, Avakin and parent label Spinnin’ Records have forged one of the metaverse’s hottest music partnerships, which saw the launch of Spinnin’ Sessions in 2020 - a dedicated digital club for where Spinnin’ Records can showcase new tracks - and Sam Feldt headline Avakin’s landmark Solar Sounds Festival in 2021, visited by more than four millions players.