Spinnin' Records & Ubisoft announce collaboration with Oliver Heldens
Nov 8, 2016
Today, Ubisoft announced that it has partnered with Spinnin' Records and world-renowned DJ and Producer Oliver Heldens in a collaborative venture to mark the release of the upcoming open world action-adventure game, WATCH_DOGS 2. At the heart of this partnership will be the production of the official music video for Oliver’s latest track, ‘Good Life’ which will be creatively inspired by the lifestyle of in-game hacking collective, Dedsec.
The Dutch DJ has teamed up with Danish Singer Ida Corr on his latest track 'Good Life,' which will be available to purchase on all portals from November 11th. Combining delicious vocals with uplifting strains, the anthemic 'Good Life' should prove to be a hit with fans worldwide.
The video for 'Good Life' will be premiered and streamed during a world-exclusive live performance by Oliver Heldens. This happening will take place at Google's London HQ, which will be temporarily rebranded to the complany's in-game representation 'Nudle'. The stream will run for an hour from 8PM CET on Friday November 11. The exclusive live performance will be hosted on Spinnin Records’ YouTube page. Will you be joining us? 
“The world of Watch Dogs 2 represents a complete tonal shift from the first game,” said Mark Slaughter, Marketing Director at Ubisoft. “In its vibrant, subversive and sunny San Francisco setting and with a gameplay emphasis on challenging the establishment but having fun doing it. We set out to find a credible artist that had a big UK audience appeal but also represented the playful nature of Dedsec, so Oliver was a perfect fit.”
“Dance Music and gaming are highly interconnected. Our music is represented in games, many DJ’s are game fanatics and the fan-bases of both Dance Music and Gaming have a lot in common,” said Steven de Graaf, Manager Global Partnerships & Live at Spinnin’ Records and MusicAllstars Management. “Oliver Heldens as a big fan of gaming and we have achieved a perfect match with his new record 'Good Life’. We are looking forward to our fans' responses.”
Watch_Dogs 2, players explore the birthplace of the tech revolution as Marcus Holloway, a brilliant young hacker who has fallen victim to ctOS 2.0's predictive algorithms and accused of a crime he did not commit. In Marcus' quest to shut down ctOS 2.0 for good, hacking is the ultimate weapon. Players can not only hack into the San Francisco Bay Area's infrastructure but also every person and any connected device they possess to trigger unpredictable chains of events in this vast open world.
The track, ‘Good Life’ is also confirmed to feature in upcoming DLC for the game, which means you can download this online as extra content for the video game. This game will be available worldwide on November 15 for consoles and November 29 for Windows PC. Keep your eyes open for this big tune! 