Sam Feldt teams up with Orlebar Brown for exclusive shorts
Mar 22, 2017
Sam Feldt has teamed up with Luxury resort wear brand Orlebar Brown to produce an exclusive edition of their OB Classic Bulldog shorts. Get your summer started with this!
The partnership between the high-end fashion brand and the DJ-star is a creative concept developed by the Global Partnerships division of Spinnin’ Records.
To celebrate its 10th birthday, Orlebar Brown wanted to work with an influencer and brand ambassador that could contribute to the brand’s summer theme and could appeal to a global audience. The distinctly tropical style of Sam Feldt’s production was found to be a natural fit for the brand who’s philosophy centres on celebrating ‘sunshine, travel, happiness and good times’.
Adam Brown, founder of Orlebar Brown comments: “We are thrilled to work with Sam on this exclusive design; his talent of producing music that epitomises summer is the perfect sound track to compliment his shorts designed in collaboration with Orlebar Brown.”
Feldt about the collaboration: “I really love the Orlebar Brown products and designs so it was a big honour for me to work together with the design team on my own limited edition shorts.”
As part of the campaign, Spinnin’ Records developed a social media campaign, an instore-activation; a meet and greet with Sam Feldt in the Orlebar Brown store in Miami and a promo video which will be recorded during Miami Music Week including Sam’s new music. The video will be launched in June on the official social media channels of Orlebar Brown and Sam Feldt.
The shorts are set to launch in June at selected Orlebar Brown stores and www.orlebarbrown.com but here's already a first look at them..
