Lucas & Steve x Avakin Life

Visitors
1.588.147 unique players

Social Media Reach
More than 1 million reach on social media
 

Avakin Life
Avakin Life is mobile social universe where more than 200 million imaginations collide. Launched in 2013, it gives players the tools to express themselves in rich 3D environments through fashion and movement. Avakins can chat, create, share stories and live out adventures with fellow gamers from around the world - with no limits to what they can become, and no judgements.

Lucas & Steve                
Beyond their breathtaking melodies and explosive performances, you’ll find one of the closest friendships in dance music. Dutch powerhouse duo Lucas & Steve have seen a momentous rise to stardom in recent years, climbing charts, entering the DJ Mag Top 100 in 2017 and they’re still going strong. Lucas & Steve released their debut album ‘Letters To Remember’ in 2020 and will continue to make their mark on the dance music world!

Idea
As a real life-like game, Spinnin’ secured a massive concert by the DJ duo Lucas & Steve in the virtual work of Avakin Life. During three days of in-game arena concerts, Avakins were able to join this music event with Lucas & Steve, called Spinnin' Sessions. 

The duo had recently released their debut album ‘Letters To Remember’ - which locked the Gold streaming status only five weeks after the album’s premier. Avakin could party to golden singles ‘Letters’, ‘Another Life’, ‘I Want It All’ and ‘When You’re Alone (ft. Kiesza)’.

The show brought the best of physical events into a virtual environment so that audiences worldwide could still enjoy and benefit from talented producers that have been heavily affected by the coronavirus. This also included access to the backstage, where Avakins could take photos with Lucas & Steve! As a result, the duo saw a massive traction to their social media profiles, growing in followers and engagement. The producers got tagged in more than 600 photos on Instagram only on the first day and gained almost 2000 followers!

Fans were able to watch the free concert as many times as they wanted. For those looking for an extra special experience, they could purchase a backstage pass and enjoy all the daily benefits and rewards, like taking selfies with the artists, ask for autographs, buy special Lucas & Steve merchandise items, dance and socialize with friends.

The global feedback from players about the event was very positive in-game and on all social networks, including Youtube or reddit. Lucas & Steve showcased how it is possible to bring the excitement of physical experiences to the virtual world!

RESULTS
In total 1.588.147 unique visitors attended the Lucas & Steve event in Avakin Life. The shows attracted over 6.549.638 million event visits (average of 4,82 visits per Avakin player). The average time spent at the concert was 5 minutes and 15 seconds. On our social media we reached more than 230.000 people organically and an extra 782.653 through ads.