Sam Feldt x Avakin Life
Oct 19, 2021
Avakin Life
Avakin Life is a mobile app where players navigate a virtual world with no limits and no judgments. Launched in 2013, it gives players the tools to express themselves in rich 3D environments through fashion and movement. Avakins can chat, create, share stories and live out adventures with 200 million players from around the world.
Sam Feldt
Sam Feldt has established himself as one of the most sought-after electronic artists of recent times. Building his career around distinctly feel-good sound, Sam already has a double album and many top-selling releases under his belt. Characterized by the heavy use of vocals and live instruments, his music is warm and intimate. He’s made waves across the music industry with several popular singles, most notably is his remake of Robin S’ ‘Show Me Love’ and his collaboration with fellow Dutchmen Lucas & Steve, ‘Summer On You (ft. Wulf)’. His hit Post Malone (feat. RANI) has been a huge success, with more than 200 million streams on Spotify.
Idea
Sam Feldt closed Avakin Life’s digital music event - the ‘Solar Sounds Festival’ –with a one-of-a-kind virtual DJ set! Sam brought his feel-good sound to a new dimension through the app, headlining the event that ran throughout July, and showcased big tracks inside Avakin Life, including ‘The Riddle (feat. Lateshift)’, mega-hit ‘Post Malone (feat. RANI)’, and Sam’s collaboration with Sam Fischer ‘Pick Me Up’. Avakin Life’s month-long festival had more than 7.4M visitors across July, and Sam Feldt alone brought 1,237,490 visits to the space – including 563,784 unique users, the highest number of unique users ever at the festival! Avakin created a unique digital avatar for the event, which captured Sam’s status as one of music’s most sought-after electronic artists.
Results
In total, 563,784 unique visitors attended Sam Feldt’s event on Avakin Life. On our social media, we reached more than 94,000 people organically and an extra 866,941 through ads. Date of the event: July 30 to August 3.
Press