AirBNB & Oliver Heldens
Nov 2, 2015
350.000 people reached
Twitter, Facebook, Instagram en Snapchat integrated campaign
Oliver Heldens experienced AirBNB firsthand for multiple days at ADE
AirBNB is becoming one of the largest players in accommodating travelers around the world. During the Amsterdam Dance Event, the city is packed with dance music fanatics, all looking for a good place to sleep. To boost the owners of houses in Amsterdam to meet the rising need of accommodation during weeks like ADE, the Global Partnerships department set up a PR campaign together with AirBNB and MusicAllstars Management.
Not coming from Amsterdam, world famous DJ Oliver Heldens started a search for 'a home away from home' in Amsterdam during ADE. Through his social media, he challenged his fans to find him an accommodation in the city.
AirBNB responded, and selected suitable accommodations to fit his needs, replying to his social media posts. What followed was an online conversation between the two parties, which led to Oliver Heldens staying in one of the AirBNB locations in Amsterdam during ADE. Here he could relax, enjoy the company of friends, cook a proper meal and prepare for all his performances. In short, happy faces all around!