Heineken, Soundcloud & DJ Sam Feldt
Mar 28, 2016
1.456.000 plays of track in Branded Heineken environment
Heineken is involved with major festivals around the world. As a partner of Ultra Music Festival Miami, the Dutch brewer wanted to do something special and collaborated with MusicAllstars DJ Sam Feldt and the Spinnin’ Records Soundcloud environment to do just that!
Together with Global Partnerships, a new track of Sam Feldt was launched with a world premiere at Ultra Music Festival, creating a special Heineken moment, a meet & greet at the Heineken House on the festival and most important: two weeks exclusivity of the track brought to you by Heineken on the Soundcloud platform.