Parookaville, Penny & Spinnin’ Records

Jul 18, 2016


More than 3.500 demo's uploaded in Spinnin' Talentpool


Over 180.000 votes

Total reach

 >5 million contacts via Spinnin' channels


> 1.7mln reach on the Livestream of the final

Parookaville is a new large scale festival in Germany which was started by three friends in 2014. They were able to sell out the first edition quite quickly, selling 25.000 tickets. The first year was a big success, also due to the partnership with some German brands, where German supermarket chain Penny was one of them. Penny started the Festival Supermarket and supplied all festival visitors of necessary products. This year the second edition of Parookaville with 50.000 tickets was sold out in 72 hours.

Penny teamed up with Parookaville for the second year and wanted to broaden their partnership. The idea arose to strengthen the connection between Penny as a festival partner and dance music by organizing a DJ Competition with as main price to win an actual slot during the festival to play for the visitors. Spinnin’ Records was the ideal partner to launch the DJ competition with.

A division of Spinnin’ Records is the Spinnin’ Talent Pool. The Talent Pool was launched in May 2015 and already counts 500.000 DJ Talents after one year. The Talent Pool is a demo platform where new DJ talent can drop their latest demo’s, with ultimately having the chance to be picked up by the A&R team of Spinnin’ Records. A component of the Talent Pool are the charts in different genres. By support of your fans and having them vote on your demo, you can get a demo higher up the charts.