Sony & Spinnin’ Hotel

Mar 23, 2016

Sony reach

Reach over 6.5 mln people with Sony campaign

Spinnin’ hotel reach

> 20mln people reached with total Spinnin Hotel campaign


Video and Photo content in several Retail campaigns across the world


> 22.500 people joined #Takemetomiami activation with Sony

Spinnin’ Hotel is a new concept that was put together with the involvement of Global Partnerships at Spinnin’ Records. After hosting the Spinnin’ Sessions Miami party for 3 years in a row, in March 2016 it was time for something new and bigger. During the internationally acclaimed Miami Music Conference, Dutch label Spinnin’ Records launched a takeover of Hotel Nautilus South Beach for 1 week, transforming the venue into the Spinnin’ Hotel.

From Wednesday to Sunday, five pool parties dominated the Miami South Beach strip. Hosted by respectively Spinnin’ Sessions, Maxximize Records, Heldeep Records, Doorn Records and Spinnin’ Deep, more than 60 DJ’s and 6.000 visitors came together at Spinnin’ Hotel and its main brand partner Sony.

Brand partners like Budweiser and Sony were also accommodated at the hotel with brand activations and involved in the promotion prior to the event, integrated in social media, teaser video’s, logo’s in artwork and special ticket give aways. This promotional trail was continued during the aftermath, with inclusion in the official aftermovie.

Machiel Frijters, Marketing Director Sony Consumer Electronics:

" Sony, as the global leading Audio brand is very satisfied with the (in 2015) started activation and endorsement activities with Spinnin Records. Several activities like Spinnin Hotel Miami and the Spinnin pop-up store Amsterdam (ADE 2016)) were the base of the #SonyExtraBass global online and store activation branding. Also offering the Spinnin Talent Pool, Mike Williams, a global platform thru Sony global communication and activation. Longterm activation focus and hands-on mentality are the base of the great partnership! "