Sony & Spinnin’ Sessions ADE 2016
Oct 29, 2016
Spinnin’ Records was able to host two contests to promote Spinnin’ Sessions in collaboration with Sony. For the first contest, people were able to win tickets to Spinnin’ Sessions and a Sony XB5 speaker. For the second contest, people were able to win a meet & greet with Mike Williams and a signed Sony XB5 speaker.
The contest was supported with several posts on social media and a dedicated website to apply for the contest.
Machiel Frijters, Marketing Director Sony Consumer Electronics:
" Sony, as the global leading Audio brand is very satisfied with the (in 2015) started activation and endorsement activities with Spinnin Records. Several activities like Spinnin Hotel Miami and the Spinnin pop-up store Amsterdam (ADE 2016)) were the base of the #SonyExtraBass global online and store activation branding. Also offering the Spinnin Talent Pool, Mike Williams, a global platform thru Sony global communication and activation. Longterm activation focus and hands-on mentality are the base of the great partnership! "