Alpine, Sam Feldt & Spinnin’ Records team up to raise awareness for hearing protection

Social reach

Over 475.000 people reached with all communication on social media

PR

PR all over the world, from news websites to national Dutch newspapers

Free earplugs

Over 700 earplugs gave away during Spinnin’ Sessions ADE

WHAT IS ALPINE?

Alpine's goal is for you to get even more enjoyment from things you like to do, without being bothered by damaging or disturbing noise. Alpine does this by offering high-quality hearing protectors for musicians, children, travellers, water sports enthusiasts, partygoers, motorcyclists and people with sleeping problems among others.

IDEA

Love the music, protect your ears. Sam Feldt, Spinnin’ Records and Alpine combined their strengths to raise awareness for the protection of your ears during Amsterdam Dance Event, the world’s biggest global dance music gathering with 300.000+ visitors. We want to inform people how important it is to protect your ears and how it can help you have the best music experience. Now – and – for the rest of your life.

The campaign kicked-off with a special video where Sam Feldt explained all about the dangers of hearing loss and why he thinks it’s so important to protect your ears. We hosted a contest on our Instagram where you could win a meet & greet with Sam Feldt, tickets for Spinnin’ Sessions ADE and Alpine partyplugs.

And we saved the best for last by giving away Alpine partyplugs to every visitor of Spinnin’ Sessions ADE, making it the first ever party without a ring in your ears! We’re very satisfied with the results of this awareness campaign and will keep fighting for this cause.

RESULTS

With this campaign are more than 475.000 people reached with communication on social media. During Spinnin' Sessions at Amsterdam Dance Event we gave away over 700 Alpine earplugs and we had PR all over the world, from news websites to national Dutch newspapers.