Spinnin' Records x Avakin Life with Blasterjaxx
Feb 21, 2020
Visitors
980.000 unique visitors
Social Media Reach
Almost 2 million people reached on social media
Merchandise Packages
Over 8.000 in-game merchandise packages sold
What is Avakin Life?
Avakin life is an online game where you can create and customize your 3D avatar any way you like with clothes, hair, makeup & accessories. In the game you can chat to millions of fellow Avakins from all over the world and make new friends to share everything with! Next to all this, Avakin hosts numerous in game events like parties.
IDEA
As a music label which is always looking for special new ways to present our artists & music, we’ve recently moved a lot towards catering the gaming community. This already led to exciting projects like our Spinnin’ Gaming Tournament (taking place at last year’s Amsterdam Dance Event), including our DJ’s in the launch of the newest Call Of Duty game, and even a fully equipped Gaming Room at the Spinnin’ office, where we had various gamers, influencers and artists compete with each other.
The logical next step for us would be to dive into the world of online game events and host a virtual concert. Together with Avakin Life we invited Blasterjaxx to the virtual mainstage for a weekend of big room madness.
The weekend of February 7-9 the guys from Blasterjaxx did various performances from Friday at noon until Sunday noon. Players could join the concert any time they wanted and buy exclusive in-game Blasterjaxx merchandise that would only be available during the event.
At the same time, we did a playlist takeover with our biggest gaming playlist on Spotify: Pixel. The playlist was branded in the style of Avakin and the in game characters of Blasterjaxx were on the cover. The tracks in the playlist were based on the tracklist of Blasterjaxx their set in-game.
RESULTS
In total 980.000 unique visitors attend at the Blasterjaxx event in Avakin. Since a huge amount enjoyed the event more than just once we gained over 2.5 million event visits (average of 2.55 visit per Avakin player). There were 8.000 in-game merchandise packages sold and the average time spent at the concert was 7 minutes. On our social media we reached 750.000 people organically and an extra 1.2 million through ads.