Spinnin’ Records x Sony 360 Reality Audio x Gabry Ponte
May 27, 2021
WHAT IS SONY 360 Reality Audio?
360 Reality Audio is a new music experience that uses Sony's object-based spatial audio technology. Individual sounds such as vocals, chorus, piano, guitar, bass and even sounds of the live audience can be placed in a 360 spherical sound field, giving artists and creators a new way to express their creativity. Listeners can be immersed in a field of sound exactly as intended by artists and creators. Music content created in this new format for 360 Reality Audio can be enjoyed through compatible music streaming service smartphone app.
GOAL
Bring innovative musical experiences to fans by offering a second wave of tracks in 360 Reality Audio and launching a exclusive 360 Reality Audio simulated music video in collaboration with Gabry Ponte.
IDEA
In 2020 Spinnin’ Records introduced an unique 3D audio playlist of +50 tracks in 360 Reality Audio, a new immersive music experience utilizing Sony’s 360 Spatial Sound technology. The collaboration encapsulated an immersive experience of over 50 dance tracks from the likes of Mike Williams and Mesto. Next to this, an exclusive selection of tracks from internationally acclaimed DJ/producer duo Lucas & Steve’s debut album, ‘Letters to Remember’ were recreated with 360 Reality Audio and available only on global music streaming service, Deezer.
In keeping with creating in 360 Reality Audio, Spinnin’ Records worked this time with the Italian DJ/Producer Gabry Ponte on a 360 Reality Audio version of his new track ‘Oh La La’ (feat. Mougleta) with an accompanying music video offering fans a simulated 360 Reality Audio experience. Using this technology, dance music creators are able to give a new dimension to their creations and it is the perfect fit for Spinnin’ music fans. Next to this, an additional 51 tracks have been converted to the 360 immersive sounds, and added to the special branded playlist on 360 by Deezer. HiFi fans can download Deezer’s 360 app for immediate access to some of their favorite artists. Among the acclaimed features artists are the likes of Gabry Ponte, Dubdogz, VINAI, Jack Wins, Sikdope, Bingo Players, Firebeatz, Chico Rose, LVNDSCAPE, MOGUAI, Madison Mars and a selection of Spinnin’ Talent Pool tracks.
Link to Deezer playlist: https://spinnin.lnk.to/360-RA
RESULTS:
Total Paid Media Impressions: 1.140.703
Total Paid Media Reach: 608.159
Total Social Reach: 53.868
Total Social Impressions: 516.048
Total Views ‘Oh La La’ music video: 704.734 and counting