Spinnin' Records & MusicAllStars perfecting their Global Partnerships

Spinnin' Records and MusicAllStars Management have seen their Global Partnerships division reach new heights last year. Presenting a unique formula that blends the worlds of dance music, DJs and global brands, the team is now looking ahead to a groundbreaking 2017, underlining 'a new era of brand partnerships in music has started'.

Home to world famous artists like Sam Feldt, Kris Kross Amsterdam, Lucas & Steve, Quintino, Michael Calfan, Mike Williams and many more, it's obvious Spinnin' Records/MusicAllStars has more to offer than mere music.

This was made clear when the Global Partnerships department was founded, quickly providing brands and artists with a 360 campaign approach where music, 100% publishing rights, live events, talent integration and support from internationally acclaimed DJs created impressive results. It's turned out to be a unique formula, reaching millions of people through dance events and both the artists' and brands' following.

Highlights so far..
Projects by Spinnin's Global Partnership division included Sam Feldt working with Heineken on the launch of Feldt's new single at Ultra Music Festival Miami, and Oliver Heldens promoting the 'Spotify Running' app, for which Spinnin' Records was the first label to present a playlist under the name 'GO!'.

Furthermore, a collab between Coca Cola and Portugal's most popular DJ Kura was kicked off, as well as a partnership between Quintino and Mediamarkt and Tony Junior teaming up with Desperados for a 'Bass Drop Experiment' in Las Vegas.

Recently, Oliver Heldens was also connected with Ubisoft as both parties launched their respective new single 'Good Life' and brand new action game 'Watch_Dogs 2' together, blending both projects in the track's music video.

Most striking project so far must have been Spinnin's week long WMC event in Miami, the highly successful Spinnin' Hotel, realized in 2016 with the involvement of Sony and Bud Light - resulting in a 5-day event where some of the world's most popular DJ's gathered for a series of pool party's in the Florida sun:

"We're only getting started", says Director Global Partnerships & Live, Steven de Graaf. "We've developed a unique one-stop shop for brands to initiate cooperations with the world's best known dance artists. With the help of Spinnin's immense social media channels, as well as the artists' following, we have the potential of reaching over 50 million people. Our ways of blending global brands with dance music culture are only getting more inventive, heralding a new era of brand partnerships in music, without a doubt leading to some incredible new collabs in the near future."

Watch what's cooking at Spinnin' Records/MAS' Global Partnerships: 
https://spinninrecords.com/globalpartnerships